Category: News


5 Ways to Use Video in your Marketing Strategy

By Bruizer Film & Video,

So you know you want, and need, to use video in your marketing strategy, but where do you begin? Let’s get you started with 5 ways to use video…

 

1. Social media content

There are multiple ways to use video on your social media channels. From creating a ‘day in the life’ time-lapse of your office to a teaser showing off a new product, the awesome thing about creating video for social media is you can be as creative as you like!

As well as capturing and sharing spontaneous moments with your audience, which is a great way to give a behind the scenes look at your business, you can also share videos that are structured and have more intent behind them. Got a range of new products? Create a series of engaging short edits that give an overview of the product and leave viewers wanting more.

Social content can also be created from your existing videos. If you have a brand film, why not repurpose the content and create 10-second clips to share with your social audience? This can be a quick win to get you started with social media video!

2. Brand film

A brand film is a key component of any marketing campaign. It can not just tell the viewer about a business, but show them the type of company you are. A well executed brand film will give the viewer an instant impression of a company and it begins to build trust with the viewer. The focus is not on a product or service, but the company’s ethos and why they do what they do. A brand film needs to sell exactly that, the brand.

3. New product launch

If you have a new product to release, video is a great way to launch it into the world. Rather than just one video, why not create short teasers in the weeks leading up to the official launch? This not only creates more content for you to share but starts to build excitement around your product. The main product launch film gives the opportunity to show off the product, let people know how it can be beneficial to them and kick starts a marketing campaign to launch the product.

4. Client testimonials

There’s nothing like hearing it from the horses mouth right? So why not use video to your advantage and create client testimonial films? Rather than just reading some text, your potential new clients can hear directly from your existing clients. This will help to build trust and adds a human element to your business that people can relate to.

5. FAQ’s

If you’re inundated with the same questions about your product or service, a single film, or a series of short films, can quickly answer your customers questions. This is often ideal if you have a technical product or service that is easier to show then describe in a text based answer. Creating these kinds of videos means they can not only sit on your website but also creates content to share across social media, win win!

5 Tips for a perfect interview

By Bruizer Film & Video,

Sounds easy, it’s only asking questions, right?

No, filming an interview is so much more than that. Especially if you want to get a great story and desired narrative! Check out our 5 tips for a perfect interview…

 

 

 1. Make people comfortable

An interview can be a stressful experience, even for the most passionate and articulate person. That’s why at Bruizer, we do everything to make interviewees comfortable, encouraging them to open up and to get the best out of them. It takes a good interviewer to understand the person and make them feel at ease. Our way is to keep the camera rolling, let the interviewee get used to being recorded and not to ask dry questions but rather let the conversation flow. You wouldn’t believe what a difference a relaxed atmosphere can make!

2. Don’t talk over people

Interrupting is generally considered a rude thing to do. But did you know that talking over your interviewee can also affect your recording? Let your subject think about their responses, and remember that, sometimes, silence is as powerful as words. By allowing your interviewee to communicate without any time pressure, you’ll enable them to find their flow and add extra thoughts, which could end up being moments of gold dust! People often think that repeating themselves during an interview is a bad thing – not necessarily, you never know which answer editors will choose for the final cut. Listening to your interviewee and not interrupting them can also help you consider their response and devise good follow-up questions based on their answers.

 

 

3. Have a questions check-list in your head

Preparing for an interview is essential and obvious, yet so often overlooked! At Bruizer we make sure to always prepare a ‘questions check-list’ before every interview, depending on the outcome our client and our crew want to achieve. If we need a very specific and hard narrative, we ask questions which will lead to the answers we need. Or if we’re looking for some honest and fresh opinions, we avoid direct questions and let the answers and conservation flow. Whichever story you want to create, we’re here to guide and help you!

 

 

4. Team work

There’s no need to tell anyone how important team work is to achieve success! Effective communication and ensuring that our crew works closely with the client, and the post-production team, to identify good responses is our key to the success. Our aim is to get the best out of people whilst creating a great story and narrative.

 

 

5. Framing and sound

We wouldn’t be film and video professionals if we forgot to mention some technicalities! Framing is key; a badly framed camera angle can make the interview look awkward, whilst bad lighting can ruin the shot. A great location with a suitable background can either reinforce the content of the interview or tell us something about the interviewee and their company. Don’t forget about the sound – background noise, wind, too loud music – all of which can contribute to either a success of a failure of your recording.

 

 

 

And whatever you do, remember to make the interview enjoyable – it will definitely show!

 

 

 

The Magic of Creating Animation

By Bruizer Film & Video,

Much as we adore film and photographic images, there are times when a camera shot just won’t do.

Bruizer animators have the skill to create stunning 2D, 3D, CGI, and  VFX, motion graphics. It means that we can make whatever you can imagine – from a complex photo-realistic under water world to a straightforward super-communicative info-graphic.

We’ll also help you navigate the latest terminology and get a grip on the technologies and techniques in this supersonic sector.

Check out the latest Bruizer animation showreel:

 

2D or 3D Animation?

By Bruizer Film & Video,

Animation is a great way to communicate with your audience. It can cut through the jargon and communicate a complex message in a visual way and bring to life a subject that may not be possible to film. But should you go for 2D or 3D animation? 

 

The Benefits of Animation 

Animation is perfect if you need to communicate a lot of information in a short amount of time. For example, if you need to explain how a pension saving scheme works, creating an animation can make the topic visually engaging and hold the viewer’s attention more than a film ever could. Depending on the complexity of the animation, it may also cost less as there are no actors, locations or prop fees – hurrah! 

Animation is also great if you think you may need to update the film in the future. Filming new scenes in a location with the same actors may prove challenging, however a new animated scene can be done fairly quickly and easily! 

 

2D Animation 

2D animation can be described as ‘flat’ in style whereas 3D can be more realistic. Depending on the message you want to communicate and how you want your audience to feel, 2D is often the best way to go. 2D animation can be fun, colourful and uplifting. With no restraints on needing to look realistic, the only limit is your imagination!  

2D animation is great for explainer films. Messaging can be broken down into its simplest form to easily communicate a topic to the viewer. 

Although often described as ‘flat’ the feel of 2D animation can change depending on the style of illustration used. It can be icon based for a modern and simplistic lookhave a hand-drawn sketchy appearance or even have the feel of a painting. The style used will depend on what you want to communicate, how you want your audience to feel and which illustrative style will best suit your brand. 

 

3D Animation 

Although both 2D and 3D animation will follow similar production techniques, 3D animation will typically take more time as it is far more complex. Creating objects in 3D is more complicated and if the subject is to have a realistic look, textures also need to be created and applied.  

3D is best used if you have an object that you want your audience to be able to see all the way around or needs to look realistic. For example, you may want to show how a piece of mechanical equipment works, in which a case 3D animation will be the best choice for you.  

2D and 3D animation can produce stunning results that will both communicate to your audience and wow them. When considering which style to use think about; the message you want to communicate, the feel it needs to have and what you want your audience to take away from the animation 

Bruizer are experienced in both 2D and 3D animation. Whether you need an animated TV commercial, explainer film or social media content, we can work with you to bring your film to life. 

How can Film & Animation work for you?

By Bruizer Film & Video,

Video is quickly becoming the go-to way to communicate. Whether it be to engage with your workforce around the world or its ever-growing popularity on social media for both users and the algorithm, how can you make film, or animation, work for you?

 

Engage with your team

We’ve said it before and we’ll say it again, internal communications doesn’t have to be boring! If you have employees based worldwide, and visiting each office is just not feasible, a film can communicate your message when you can’t. Whether it be a talking head or an animation, we’re experts in finding the most creative and engaging way for you to keep in touch with your team. Creating one film for a worldwide audience can be challenging. We can easily create and translate subtitles, as well as on screen text, to as many languages as you need – hurrah!

 

Short and sweet

It’s not breaking news that social media posts that contain video reach further than just text and photos. Creating video content for social has never been more important for today’s users who have quickly become accustomed to easy to watch, bite-size content. So, how could you use video to reach your audience on social media? If you’re selling a product, how about short and sweet product films that show the product off or how it is used. Got a special promotion you want to shout from the rooftops but have limited time to create a live action film? An animation could be just what you need! Often, the simplest shot can be just what is required to reach your audience. For example, a continuous 10 second shot of crashing waves to sell your beachside hotel is perfect to grab the attention of people looking for a weekend getaway by the sea.

Our crew were feeling the love when creating this product film for Kaspa’s:

 

Animation or live action?

For whatever reason you may need video content; internal comms, social media or product promos, don’t forget animation could be just what you need. If you don’t have the time to be interviewed, or the budget for models and a location, a minimal yet informative animation could be the perfect medium to communicate your message. With over 15 years’ experience in animation, Bruizer can look after your project from initial storyboard stage to providing you with the final edits.

Check out our showreel for inspiration on how you could use animation:

 

Versatility

One of the many benefits of video is how versatile it can be. You may use video to communicate what it is about your brand that makes it so special. But that brand film can be utilised is many ways; website, trade shows, social media, online advertising, customer presentations and shown on screens in your office. Our in-house editors can create different edits to the requirements you need allowing you to use the video content in as many formats as you need.

 

Do you use video in your marketing strategy or internal comms? Are there instances where you could have? No matter the reason, video is fast becoming the way to reach today’s audience. How could you make film or animation work for you?

Why have a Brand Film?

By Bruizer Film & Video,

Does your business need a brand film? The simple answer is, yes! But, don’t just take our word for it, let’s dig a little deeper and take a look at why you need that brand film…

 

Build Trust

Fundamentally, people do business with people they trust. Think about it. Have you ever walked away from a purchase or chosen another company because something didn’t feel right? The trust wasn’t there. This is when film can make a real difference. You can not only speak directly to your audience, but, here’s the important bit, you can show them the company you. Whether you are a quirky start-up or an established business, a film can tell your story in a way that words cannot do justice. Showing your excitement about your brand, your expertise, your culture and even a behind-the-scenes look at what you do, builds a relationship and a connection between you and your target audience, and that is invaluable.

 

Sell your brand

A brand film needs to sell exactly that. Your brand. It’s not about a particular product, service or promotional offer, it’s all about the brand. It’s about your company’s ethos, your beliefs and why you do what you do. A prime example of this is the John Lewis Christmas ad that is highly anticipated every year. They are not selling a specific product or service, but John Lewis as a brand. Tapping into people’s emotions, whether it be to make you laugh or cry, you can’t deny they are memorable, and therefore the brand is remembered. And it’s that lasting impression that a brand film needs to achieve.

 

Video is King

It’s safe to say video is not going anywhere any time soon. Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years and in a recent report, Cisco predicts that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021. If created correctly, video content is more memorable, quicker to digest and can create a lasting emotional connection with your target audience. In today’s digital age, people won’t hunt for information for long, so making that knowledge easily accessible is essential. And what’s easier than watching a beautiful film?!

 

Video is quickly becoming the most efficient way to reach your target audience. A brand film will utilise the power of video and communicate with your existing and potential customers in a way that text and photos cannot. Take a look at just a few of the brand films we have created for some inspiration for your film…

 

Maldon Salt – Master Salt Makers

 

Omega Ingredients – Endless Possibilities

 

The Angel Hotel – Be Curious

We Also Do…

By Bruizer Film & Video,

You may know us for our awesome brand films, infographic animations, putting a pig in space or that truck jump, but did you know we also do loads more.

From timelapse and stop motion to live events and motion capture, we can do anything and everything!

 

Read more about what else we can do here

Mesmerizing Timelaspe

By Bruizer Film & Video,

We do love creating a bit timelapse here at Bruizer. After perfecting our techniques over the years we have produced some truly mesmerising timelapse films. From landscapes and cityscapes to ports and factories, and everything in between, we have created some awesome footage.

Take a look at our new timelapse showreel to see for yourself!

 

 

Read more about our timelapse services here

Behind the Scenes

By Bruizer Film & Video,

We had lots of fun recently creating a mess for a series of social films for the Bosch GlassVAC.

From throwing dirty footballs and red wine against glass to a getting wet with a muddy dog shaking its coat, we captured it all in slow motion. Check out a behind the scenes look at the filming to see how we then used the product to help clear up our mess!

 

 

 

Feeling Hungry?

By Bruizer Film & Video,

We’ve had the pleasure of filming a lot of food and drink over the years for clients such as Greene King, Maldon Salt and Kaspa’s Desserts. Check out just some of our highlights and we dare you to not feel hungry after!